A note from Daniel

Another simple way to understand the sunk cost effect is to think about investing in the stock market. In deciding whether to purchase an individual stock, all that matters is whether it has positive expected value going forward. Do you believe you're going to make money on the purchase? That's how you do it when it’s a fresh decision, but when you already own the stock and the price has declined since you bought it, you are more likely to hold on to it, trying to win back what you've already lost in the position. But this is irrational. If you wouldn't buy a stock today, you ought not hold it today, because a decision to hold is the same as a decision to buy.

Daniel Quit, page 90 · August 26, 2024 Save to shelf
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