A note from Daniel

Early adopters are not adapters: they crave the new. But it's important not to think of them as adapters. Adapters figure out how to get along when the world changes. They're not happy about it, but they figure it out. The early adopters are different. They are neophiliacs—addicted to the new. They get a thrill from discovery, they enjoy the tension of "This might not work," and they get pleasure from bragging about their discoveries. The neophiliacs are very forgiving of missteps from those who seek to innovate with them, and incredibly unforgiving after the initial thrill of discovery wears off. That relentless desire for better is precisely why they're always looking for something new. You can't be perfect in the eyes of an early adopter; the best you can do is be interesting.

Daniel This Is Marketing, page 48 · August 4, 2023 Save to shelf
Notes like this take four seconds in Booksense. Scan the paragraph, it lands on the right page, and comes back for review later. Take your first note

More from readers of This Is Marketing

Daniel p. 257

More from Daniel

See their profile

Stop losing the best parts of what you read.

Booksense pushes your highlights back to you for review, so a note from page 174 is still yours a year later. Free on iOS.

Daniel on Booksense 5,999 notes 387 hours of reading