A note from Daniel

Finding Early Adopters: You're seeking stakeholders with problems or unmet needs, who are aware of these needs, have tried to find a solution, and are still unhappy with their current situation. Early adopters know what they're looking for. They can see value in nascent technologies, and imagine new benefits from products that aren't fully formed, if those products can help them achieve their goals. While they may not always have the budget to become true customers, the inputs and influence of early adopters can help open the doors of large companies for our innovations.

Daniel Lean B2B, page 66 · January 20, 2024 Save to shelf
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