A note from Daniel

To gain entry, startups need to find a gap and deliver significant value. They need to start small with a very precise offering. It's almost impossible for a new entrant to create a new product category from scratch, to take on the market leader head-on, or to replace platform or mission-critical systems. The initial wedge needs to be small.

Daniel Lean B2B, page 54 · January 19, 2024 Save to shelf
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