Apple controls the iPhone operating system and its default web browser, Safari, the company can charge Google a reported $12 billion per year for Google to remain the iPhone's default search engine, and Google accepts this as the cost of doing business. Apple is using the popularity of the iPhone to squeeze Google's search balloon. The payment would have been a lot higher if Google hadn't had the foresight to build Android, giving it a big chunk of mobile market share. Google doesn't even need to make money on Android. It just needs that part of the mobile market to be commoditized so it isn't controlled by a competitor, like Apple, which could limit people's access to Google's search product. Thus, the fight for operating systems spills over to the fight for search profits.

The False Constraints That Limit Your Potential: - The Size of Your Opportunities I see that the most successful people swing big, even when they have no business taking those swings, and they often land The difference between you and them is your "willingness" to believe you belong in bigger conversations.

The False Constraints That Limit Your Potential: - How Quickly You Can Scale Whether it's your business or your career, there are unspoken timelines that people accept as gospel.They are all untrue: "You can only really grow at 10% a year." "You need to pay your dues for a decade before getting promoted." These artificial limits keep people moving at a crawl when they could be sprinting or pushing for more. The most successful people I know refuse to accept conventional wisdom about timelines, and oddly enough, they break them all the time.

Our limits lie in our thinking. You need to root them out and rework them. A lack of self-belief will fundamentally change how you direct your actions...across all facets of your life. The person who thinks they "might not be capable" of being the next CTO will fill themselves with anxiety and be less likely to take any chances, even if they get there. Chances that might showcase their talents and make them outstanding in their work.

Keeping the Fire, Slaying the Dragon (Part II) - People won't promote or fund me vs I AM JUST TALKING TO THE WRONG PEOPLE - I'm not built like X person vs I CAN LEVERAGE WHAT / KNOW TO MAKE THIS HAPPEN - My company isn't built for distance vs I CAN ARCHITECT THIS TO GO WHERE I WANT - These might not work vs I WILL PUT THIS INTO THE WORLD AND SEE WHAT COMES