A note from Daniel

Some people want responsibility, while others seek to be recognized. Some of those you seek to serve want a bargain, while a few eagerly want to overpay, to prove that they can. Almost no one wants to feel stupid. More and more people have been seduced by the promise of convenience, so that they don't have to pay attention or exercise judgment. Others feel empty when they're unable to contribute effort. The lesson: Always be wondering, always be testing, always be willing to treat different people differently. If you don't, they'll find someone who will.

Daniel This Is Marketing, page 160 · August 19, 2023 Save to shelf
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