A note from Daniel

Direct marketing is action oriented. And it is measured. Brand marketing is culturally oriented. And it can't be measured. If you run an ad on Facebook and count your clicks, and then measure how many of them convert, you're doing direct marketing. If you put a billboard by the side of the highway, hoping that people will remember your funeral parlor the next time someone dies, you're doing brand marketing.

Daniel This Is Marketing, page 171 · August 20, 2023 Save to shelf
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A Simple Marketing Worksheet: Who's it for? What's it for? What is the worldview of the audience you're seeking to reach? What are they afraid of? What story will you tell? Is it true? What change are you seeking to make? How will it change their status? How will you reach the early adopters? Why will they tell their friends? What will they tell their friends? Where's the network effect that will propel this forward? What asset are you building? Are you proud of it?
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