A note from Daniel

Make sure that you can ultimately love your customers. Because if your validation is successful, you may be working with these customers day in, day out for the next ten years. Choose your clients the way you would choose your employees. Don't try to build a business selling to lawyers if you can't imagine spending Saturday afternoons playing golf with them.

Daniel Lean B2B, page 39 · January 15, 2024 Save to shelf
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