A note from Daniel

We were naive in believing that four months was enough time to create an overnight success. We underestimated how difficult it might be to create sufficient incentives, and, most of all, we failed to create a tension dynamic that would have turned our early users into connected ambassadors who would have turned the ratchet as we crossed the chasm.

Daniel This Is Marketing, page 222 · August 25, 2023 Save to shelf
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