A note from Daniel

The magic of good enough Good enough isn't an excuse or a shortcut. Good enough leads to engagement. Engagement leads to trust. Trust gives us a chance to see, if we choose to look. And seeing allows us to learn. Learning allows us to make a promise. And a promise might earn enrollment. And enrollment is precisely what we need to achieve better. Ship your work. It's good enough. Then make it better.

Daniel This Is Marketing, page 245 · August 29, 2023 Save to shelf
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