A note from Daniel

Because people were much happier when they quit what they considered a close decision, that shows that people are generally quitting too late. The corollary of this is also true. When people quit on time, it will usually feel like they are quitting too early, because it will be long before they experience the choice as a close call. This is consistent with the idea that the scale is gaffed against quitting. It turns out that our psychology puts a thumb on the scale such that by the time we think the options of quitting and sticking are 50-50, it's not even in the vicinity.

Daniel Quit, page 42 · August 18, 2024 Save to shelf
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