A note from Daniel

The 4 phases of successful customer development: 3. Exploration (Divergent): The solution phase begins once a startup has found pilot customers. In this phase, the founders explore different approaches to delivering the desired outcomes. 4. Confirmation (Convergent): The final phase is about confirming that the solution delivers the expected value. This phase is about iterating the solution until there are clear signs of PMF.

Daniel Lean B2B, page 104 · January 22, 2024 Save to shelf
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