A note from Daniel

It's cheaper and faster than ever to create a prototype or a limited run. It's cheaper and faster than ever to find the early adopters, to engage with people who want to hear from you. This means it's on each of us to make an assertion. Outline a promise. Choose your extremes, find the people you seek to change, and show up with your offer. Always be seeking, connecting, solving, asserting, believing, seeing, and yes, testing. The other way to read this is: always be wrong. Well, not always. Sometimes you'll be right. But most of the time, you'll be wrong. That's okay.

Daniel This Is Marketing, page 85 · August 7, 2023 Save to shelf
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