Ch.10 summary • The Slowlane is a natural course correction from the Sidewalk evolving from responsibility and accountability. • Wealth is best experienced when you're young, vibrant, and able, not in the twilight of your life. • The Slowlane is a plan that takes decades to succeed, requiring masterful political prowess in a corporate environment, frugality, and Wall Street wizardry. • For the Slowlaner, Saturday and Sunday are the paychecks for Monday through Friday. • The default return on your time in the Slowlane is negative 60% —5-for-2. The 5-for-2 trade inherent in the Slowlane is generally fixed and cannot be manipulated because job standards are five days a week. • In the Slowlane, Lifestyle Servitude is created via ascetic saving and investing rituals, whereas Lifestyle Servitude from the Sidewalk evolves from conspicuous consumerism. • The predisposed destination of the Slowlane is mediocrity. Life isn't great, but with enough mental gymnastics, it isn't so bad either.

Ch.44 summary • Tekel Syndrome sufferers are polygamist opportunists who opportunity-hop. • A weak business commitment commits you to weak assets. Weak assets do not accelerate wealth. • The most successful entrepreneurs lived and breathed their business with 100% commitment. • Successful business monogamy can lead to successful business polygamy, a diversification into many passionate interests and investments. • Save the "I have ten businesses" until after you sell one company for millions.

Ch.44 The Tekel Syndrome is a compulsion to scatter your focus across different projects and opportunities. It's also a symptom of money chasing versus need filling. You become a polygamist-opportunist when you invest your time in five other businesses. The idea is to toss as much shit on the wall as possible because something's gotta stick. Something's gotta make me some money! A scattered focus leads to scattered results.

Ch.43 summary • Consumers are selfishly motivated. Always target your messages toward the predisposition of "What's in it for me?" • Features are translated to benefits when you switch positions from producer to consumer, identify the feature's advantages, and extrapolate those advantages into a specific result. • A cheap and a premium price are value skews, implicitly conveying value and worth. • Don't allow your own perception of price to tarnish your brand to mediocrity.

Ch.43 summary • Polarization is a tremendous tool if your product targets a polarized audience-usually politics, minority opinions, and even sports teams. • Sex sells and always draws eyeballs. (But it can tarnish your brand image.) • Consumers make buying decisions based on emotions before practicality. • Il you can arouse audience emotions, convincing customers to buy is easier. • People like talking about themselves. You will have better success if you can incorporate interaction or "try before you buy" into your campaigns. • To be unconventional means to isolate and identify what is conventional, then do the opposite, or interrupt that convention.