More from readers of 100 Things Every Designer Needs To Know About People
We like to think that we're independent thinkers, that we're unique individuals. The truth is, however, that the need to belong is a fundamental human drive.
Provide defaults if you know what most people will want to do most of the time.
People are always going to forget. What people forget is not a conscious decision. Design with forgetting in mind.
More from Daniel
See their profilewhen you study people who've created extraordinary lives, you realize they didn't follow templates for career paths and lifestyles; they designed their own blueprint.
• Being motivated and curious counts for more than being smart because it leads to action. • It is desire, not intelligence, that prompts behavior.
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