A note from Sary

INVERSION I don't believe I have the ability to say what is going to work. Rather, I try to eliminate what's not going to work. I think being successful is just about not making mistakes. It's not about having correct judgment. It's about avoiding incorrect judgments.

Sary The Almanack Of Naval Ravikant, page 107 · September 21, 2023 Save to shelf

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Sary p. 212

Recommended Books (3): - Seven Brief Lessons on Physics by Carlo Rovelli - The Compleat Strategyst: Being a Primer on the Theory of Games of Strategy by J.D. Williams - The Evolution of Cooperation by Robert Axelrod. - The Book of Life by Jiddu Krishnamurti - Total Freedom: The Essential Krishnamurti by Jiddu Krishnamurti - Meditations by Marcus Aurelius

Sary Sep 25, 2023

Sary p. 210

Recommended Books (2): - Thing Explainer: Complicated Stuff in Simple Words by Randall Munroe - Thinking Physics: Understandable Practical Reality by Lewis Carroll Epstein - The Lessons of History by Will and Ariel Durant - The Sovereign Individual: Mastering the Transition to the Information Age by James Dale Davidson and Lord William Rees-Mogg - Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger by Charlie Munger (edited by Peter Kaufman) - Reality Is Not What It Seems: The Journey to Quantum Gravity by Carlo Rovelli

Sary Sep 25, 2023

Sary p. 208

Recommended Books (1): - Sapiens: A Brief History of Humankind by Yuval Noah Harari - The Rational Optimist: How Prosperity Evolves by Matt Ridley The Beginning of Infinity: Explanations That Transform the World by David Deutsch - Skin in the Game by Nassim Taleb - The Bed of Procrustes: Philosophieal and Practioal Aphoriame by Nassim Taleb - Six Easy Pieces: Essentials of Physics Explained by Its Most Brilliant Teacher by Richard Feynman

Sary Sep 25, 2023

Sary p. 197

All benefts in life come thom com und interest, whether in money, relationships, love, health, activities, or habits. lonly want to be around people I know I'm going to be around for the rest of my life. I only want to work on things I know have long-term payout.

Sary Sep 25, 2023

Sary p. 189

Value your time. It is all you have. It's more important than your money. It's more important than your friends. It is more important than anything. Your time is all you have. Do not waste your time. This doesn't mean you can't relax. As long as you're doing what you want, it's not a waste of your time. But if you're not spending your time doing what you want, and you're not earning, and you're not learning--what the heck are you doing?

Sary Sep 25, 2023

Sary p. 187

Related to the skill of reading are the skills of mathematics and persuasion. Both skills help you to navigate through the real world. Having the skill of persuasion is important because if you can influence your fellow human beings, you can get a lot done. I think persuasion is an actual skill. So you can learn it, and it's not that hard to do so.

Sary Sep 25, 2023

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Building A Storybrand p. 102

Transitional call: 3. Position yourself as the guide. When you help your customers solve a problem, even for free, you position yourself as the guide. The next time they encounter a problem in that area of their lives, they will look to you for help.

Sary Dec 19, 2024

Building A Storybrand p. 102

Transitional call: 2. Create reciprocity. I've never worried about giving away too much free information. In fact, the more generous a brand is, the more reciprocity they create. All relationships are give-and-take, and the more you give to your customers, the more likely they will be to give something back in the future. Give freely.

Sary Dec 19, 2024

Building A Storybrand p. 102

Transitional call: 1. Stake a claim to your territory. If you want to be known as the leader in a certain territory, stake a claim to that territory before the competition beats you to it. Creating a PDF, a video series, or anything else that positions you as the expert is a great way to establish authority.

Sary Dec 19, 2024

Building A Storybrand p. 100

Us: Will you marry me? Customer: No. Us: Will you go out with me again? Customer: Yes. Us: Will you marry me now? Customer: No. Us: Will you go out with me again? Customer: Sure, you're interesting and the information you provide is helpful. Us: Will you marry me? Customer: Okay, I'll marry you now.

Sary Dec 19, 2024

Building A Storybrand p. 99

At StoryBrand we recommend two kinds of calls to action: direct calls to action and transitional calls to action. Direct calls to action include requests like "buy now," "schedule an appointment," or "call today." A direct call to action is sornething that leads to a sale, or at least is the firat step down a path that leads to a sale. Transitional calls to action, however, contain leus riak und usually offer a customer something for free. Transitional calls to action can be used to "on ramp" potential customers to to an eventual purchase. Inviting people to watch a webinar or download a PDF are good examples of transitional calls to action.

Sary Dec 19, 2024

Building A Storybrand p. 97

There should be a "Buy Now" button in the top right corner of your website, and it shouldn't be cluttered with a bunch of other buttons. The same call to action should be repeated above the fold and in the center of your website, and again and again as people scroll down the page.

Sary Dec 19, 2024

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