A note from Daniel

"The moments of struggle, nagging tradeoffs, imperfect experiences, and frustrations in peoples' lives— those are what you're looking for. You're looking for recurring episodes in which consumers customers seek progress but are thwarted by the limitations of available solutions. You're looking for surprises, unexpected behaviors, compensating habits, and unusual product uses.” —Clayton Christensen

Daniel Lean B2B, page 107 · January 22, 2024 Save to shelf
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