A note from Daniel

Organize your project, your life, and your organization around the minimum. What's the smallest market you can survive on? Once you've identified the scale, then find a corner of the market that can't wait for your attention. Go to their extremes. Find a position on the map where you, and you alone, are the perfect answer. Overwhelm this group's wants and dreams and desires with your care, your attention, and your focus.

Daniel This Is Marketing, page 33 · August 3, 2023 Save to shelf
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