A note from Daniel

Chapter 3 Summary Part I: • A key finding of prospect theory is loss aversion, the phenomenon whereby the emotional impact of a loss is greater than the corresponding impact of an equivalent gain. • Loss aversion creates a preference for options associated with a lower chance of incurring a loss. It makes us risk averse. • When we are in the gains, we have a tendency to quit too early in order to avoid the risk of giving those gains back. In other words, we like to quit while we're ahead. • When we are in the losses, we become risk seekers. We want to keep going, hoping we can avoid ever having to realize the loss. In other words, we like to stick when we're behind.

Daniel Quit, page 65 · August 25, 2024 Save to shelf
Notes like this take four seconds in Booksense. Scan the paragraph, it lands on the right page, and comes back for review later. Take your first note

More from readers of Quit

Daniel p. 247
Daniel p. 247

More from Daniel

See their profile

Stop losing the best parts of what you read.

Booksense pushes your highlights back to you for review, so a note from page 174 is still yours a year later. Free on iOS.

Daniel on Booksense 5,999 notes 387 hours of reading