A note from Daniel

Lean Startups start by identifying the riskiest parts of their business models. Then, for each of their riskiest assumptions, they create hypotheses that are rigorously tested through fast and cheap experiments with code, users, customers, marketing, etc. When a hypothesis is proven true, it becomes "validated learning," something that can reliably be built on. When it gets invalidated, the hypothesis is refined and re-tested, or the team turns its attention to its next riskiest assumption.

Daniel Lean B2B, page 9 · January 15, 2024 Save to shelf
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