A note from Daniel

The Five Types of Adopters of Technology Products: New innovations get adopted at different rates by different groups. For a technology product to progressively gain adoption in the market, its positioning and messaging need to evolve to attract different groups at different times. • Innovators • Early adopters • Early majority • Late majority • Laggards

Daniel Lean B2B, page 67 · January 20, 2024 Save to shelf
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