A note from Daniel

Blockchain networks depend on community-led evangelism, not advertising. This allows them to grow without having to pay Big Tech gatekeepers. Bitcoin and Ethereum don't have companies behind them, let alone marketing budgets, and yet tens of millions of people own their tokens. Evangelists use word of mouth. They organize meetups, chat online, trade memes, and write posts. The same happens with many other networks. Almost none of the top blockchain networks have spent materially on advertising. They don't need to; they're contagious. Users do the marketing.

Daniel Read Write Own, page 136 · March 8, 2024 Save to shelf
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