A note from Daniel

All the storytelling you do requires frequency. You'll try something new, issue a statement, explore a new market ... and when it doesn't work right away, the instinct is to walk away and try something else. But frequency teaches us that there's a very real dip--a gap between when we get bored and when people get the message.

Daniel This Is Marketing, page 176 · August 20, 2023 Save to shelf
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