A note from Daniel

Escalating Commitment Study: participants who committed funds to one of two divisions of a company and then learned that it subsequently performed poorly escalated their financial commitment to that same division in comparison to people who came to that decision fresh. While those coming fresh to the $20-million allocation gave $9 million to the money-losing division that previously received additional funding, those who made that previous decision gave it $13 million under otherwise identical facts.

Daniel Quit, page 171 · November 22, 2024 Save to shelf
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