A note from Daniel

We're all in a cult of our own identity. Why did Sears choose to sell off its profitable assets to save the retail part of its business, which had been faltering for over a decade and a half? Sears was trapped in its identity as a retail com-pany. That's how it defined itself and that's how the world saw the company as well. If Sears had sold off its retail business, that's the moment it would have ceased to be Sears, at least the Sears that the public knew it as.

Daniel Quit, page 167 · November 22, 2024 Save to shelf
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