A note from Daniel

There is a dye, sold as a powder, is quite bright and a tiny bit goes a long way. Drop a teaspoon of it into a swimming pool, and all the water in the pool will become permanently bright purple. But if vou drop it in the ocean, no one will notice. When you seek to share your best work— even if it's extraordinary, it's not going to make a difference if you drop it in the ocean. That doesn't mean you give up hope. It means you walk away from the ocean and look for a large swimming pool. That's enough to make a difference. Begin there, with obsessive focus. Once it works, find another swimming pool. Even better, let your best customers spread the idea.

Daniel This Is Marketing, page 37 · August 3, 2023 Save to shelf
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