A note from Daniel

Everyone always acts in accordance with their internal narra-tives. You can't get someone to do something that they don't want to do, and most of the time, what people want to do is take action (or not take action) that reinforces their internal narratives. The real question, then, is where does the internal narrative come from, and how does it get changed? Or, more likely, how do we use the internal narrative to change the actions that people take?

Daniel This Is Marketing, page 102 · August 11, 2023 Save to shelf
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