A note from Daniel

To evaluate the effectiveness of your techniques, ask yourself if you've been able to: • Sustain the interest of the prospect? • Make them talk, share relevant stories, and dig deep in their processes? • Direct the discussions without controlling them? • Abstain from selling a vision, an idea, a product, or trying to convince the prospect? • Steer clear of biases? • Learn about the situations of your prospects and their organizations? • Leave the prospects with a positive feeling? • Establish relationships?

Daniel Lean B2B, page 124 · January 24, 2024 Save to shelf
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