A note from Daniel

As a general rule of thumb, you should reach out to: • CEOs or founders for companies with 100 employees or less: At this size, companies rarely have more than three hierarchical levels. It's still possible for one central person (e.g. the CEO) to be aware of everything that goes on in the organization. • Functional leaders (e.g. Sales or Engineering leaders) for organizations with 100-250 employees: As companies grow, they start hiring more specialized functional leaders. Once that starts to happen, it's no longer realistic to expect the CEO or members of the founding team to still be keenly aware of everything the company is involved in.

Daniel Lean B2B, page 75 · January 20, 2024 Save to shelf
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