A note from Daniel

• Break the status quo: To get companies to adopt a new, unproven solution, you have to craft an offer that minimizes the perceived costs (training staff, risk of failure, effort, downsides, etc) and highlights the added value. Your solution will struggle to carve a niche in the market until its promise of ROI greatly surpasses the perceived costs, risks, and downsides.

Daniel Lean B2B, page 21 · January 15, 2024 Save to shelf
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