A note from Daniel

For a company that has an established product, resources devoted to continuing to market, produce, and sell that product are spent on exploiting something they have already discovered, like Blockbuster exploiting its profitable business model of renting and selling videos in physical stores. On the other hand, resources spent on research and development of new products or strategies are being devoted to exploration, the discovery of new products or business models the company might pursue. Because companies have limited resources, you can immediately see the importance of figuring out the explore-exploit balance. If they don't get it right, exploring too little, they stop innovating, sticking with what used to work until they are out of business.

Daniel Quit, page 200 · November 26, 2024 Save to shelf
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