A note from Daniel

Quitting is hard, too hard to do entirely on our own. We as individuals are riddled by the host of biases, like the sunk cost fallacy, endowment effect, status quo bias, and loss aversion, which lead to escalation of commitment. Our identities are entwined in the things that we're doing. Our instinct is to want to protect that identity, making us stick to things even more.

Daniel Quit, page 196 · November 25, 2024 Save to shelf
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