$100m Offers

Advanced Level Bonuses - Other People's Products and Services You can get other businesses to give you their services and products as a part of your bonuses in exchange for exposure to your clients for free. This is free marketing for them, and high value products for you at no cost. Businesses will do this because you are going to give their business exposure for free to the highest quality prospects, your customers. As long as they are not direct competitors, you can get some brownie points, secure some future referral IOUs, and make your offer more valuable at the same time. If you secure enough of these relationships, you can literally justify your entire price in the savings and additional true-to-price bonuses.

Bonus Bullets b) Bonuses With Urgency Version 1: If you buy today, I will add in XYZ bonus that normally costs $1,000, for free. And I'll do that because I want to reward action takers. c) With hope, you can see the subtle differences. The first two examples aren't constrained by time. They state that if you buy the program you will get things you normally would not be able to. The bonus with urgency is about them buying today, and if they do not buy today, they lose those bonuses. Minor difference, but worth noting.

Bonus Bullets 11) You can further enhance the value of your bonuses by adding scarcity and urgency to the bonus themselves (which takes this technique and puts it on steroids). a) Bonuses With Scarcity Version 1: Only people who sign up for XZY program will have access to my Bonus #1, 2, 3 that are never for sale or available anywhere else other than through this program. Version 2: I have 3 tickets left to my $5,000 virtual event. If you buy this program you can get one of the last 3 tickets as a bonus.

Bonus Bullets 9) This can also be what they would logically realize they will need next. You want to solve their next problem before they even encounter it. 10) The value of the bonuses should eclipse the value of the core offer. Psychologically as you continue to add offers, it continues to expand the price to value discrepancy. It also, subconsciously communicates that the core offer must be valuable because if these are the bonuses, the main thing has to be more valuable than the bonuses right? (No, but you can use this psychological bias to make your offer seem wildly compelling).

Bonus Bullets 4) Provide some proof (this can be a stat, a past client, or personal experience) to prove that this thing is valuable 5) Paint a vivid mental image of what their life will be like assuming they have already used it and are experiencing the benefits 6) Always ascribe a price tag to them and justify it 7) Tools & checklists are better than additional trainings (as the effort & time are lower with the former, so the value is higher. The value equation still reigns supreme). 8) They should each address a specific concern/obstacle in the prospects mind about why they can't or won't be successful (bonus should prove their holief incorrect)

Bonus Bullets 1) Always offer them. 2) Give them a special name that has a benefit in the title 3) Tell them: a) How it relates to their issues b) What it is c) How you discovered it, or what you had to do to create it d) How it will specifically improve their lives or make their experience

When selling one on one, you ask for the sale first, before offering the bonuses. If they say yes, then after they have signed up, you let them know the additional bonuses they're going to get. This creates a wow experience and reinforces their decision to buy. On the other hand, if the person does not buy after the first ask, then you present a bonus that matches their perceived obstacle, then ask again. Don't feel weird about asking again. You simply agree with the prospect, add the bonus, and ask if this consolation was "Fair enough." People have a hard time rejecting reciprocity, so adding a bonus to accommodate, then another, then another, and people will feel almost obligated to buy from you.

The reason bonuses work is we are increasing the prospect's price-to-value discrepancy by increasing the value delivered instead of cutting the price. We anchor the price we tell them to the core offer. Then with each increasingly valuable bonus, that discrepancy grows wider and wider until it's too big to bear and we snap the rubber band in their mind that is holding their wallet in their pocket.

if you watch those old infomercials, they would sell one knife for $38.95 then include 37 other knives, sharpeners, pans, and guarantees to beat the prospect into submission. They establish the price, then they expand upon it until you feel it's such a good deal it would be stupid to pass it up.

Rolling Seasonal Urgency In a digital setting, having actual sign up date countdowns is very useful. But make sure they are real. If they aren't, you'll lose credibility. Example: Our New Year Promotion ends Jan 30! Next Month: Our Valentines Lovers Promo Ends Feb 30! Next Month: Our Sexy By Spring Special Ends March 31! Next Month: Our Fools in Love April Promo Ends April 30!