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This Is Marketing by Seth Godin

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جاسم p. 231

The story of self gives you standing, a platform from which to speak. When you talk about your transition-from who you used to be to who you became--you are being generous with us. It's not about catastrophizing your situation or the faux empathy of online vulnerability. Instead, the story of self is your chance to explain that you are people like us. That you did things like this. That your actions led to a change, one we can hear and see and understand.
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