A note from Daniel

Social Actions vs Player Types Why make this shift? Why not just stick with player types? I've tried both and found that, when teams build a social action matrix, several good things happen: • Once you remove the need to lump players into a limited number of categories, you open up the opportunity to create unique clusters of actions that describe the particular motivation of your players. This process is inherently more flexible than archetypes and leads to actionable output. • Your team focuses on the actions people take and the motivation behind those actions. This mapping makes it easier to translate unmet user needs (uncovered during customer discovery) into systems, features and UI affordances. • Once your team has a tool to rank and prioritize social actions, they're more effective at triaging and prioritizing bug fixes and new features throughout the product life cycle. • Once you visualize and identify the core social actions in your product, your team is better equipped to identify and focus on core social and progression systems. Not every team is good at systems thinking, so I embrace any tool that helps teams develop this crucial skill.

Daniel Game Thinking · May 21, 2023 Save to shelf
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