A note from Daniel

Qualitative information will never be quantitative. Don't say "87% of people"—that's putting math clothes on qualitative research. Instead, tell a story. "Here's a pattern we’ve been seeing. We've talked to a variety of people in a variety of industries and they all have this problem and here's how we know they have this problem. Here's how we've tried to disprove that they have a different problem. Here are a couple of solutions that might address that problem." It's a story. It's open-ended. It suggests something actionable, but it's not dictating numbers, because no one likes that. Stories are what people remember.

Daniel Game Thinking, page 169 · May 28, 2023 Save to shelf
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