A note from Daniel

For those who are inspired, the motivation to act is deeply personal. They are less likely to be swayed by incentives. Those who are inspired are willing to pay a premium or endure inconvenience, even personal suffering. Those who are able to inspire will create a following of people supporters, voters, customers, workers—who act for the good of the whole not because they have to, but because they want to.

Daniel Start with Why, page 6 · July 1, 2023 Save to shelf
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