A note from Daniel

GM's head of design, Harley Earl, implemented a schedule of change, following the direction of Sloan to "stimulate the public's appetite for new GM models without rendering the older models unpalatable in comparison." To maintain the demand for new styles rather than, say, new capabilities, "Harley developed an ingenious process for delivering gradual, carefully planned change. He introduced major styling innovations... in the Cadillac, then passed them down in succeeding years to the less expensive makes." 18 This way, the higher-end products always had the possibility of attainment. The more often you traded in, the more often you could increase your status. The styling updates could give the owner of a new Chevrolet more cachet than an owner of an old Cadillac.

Daniel The Great Mental Models, Volume 4, page 35 · December 7, 2024 Save to shelf
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