A note from Daniel

James March, an expert on decision making at Stanford University, explains the difference this way: Sometimes, we revert to cost-benefit analyses to make choices. We take into consideration how we might benefit, and what we'll have to pay, and how likely it is that these benefits and costs will be what we think they'll be. But other times, March says, we don't think through the consequences of our actions at all. We don't ask ourselves: What are the benefits? What are the costs? What are the risks? Instead, we ask ourselves: Who am I? What is this situation? What does someone like me do in a situation like this?

Daniel Grit, page 248 · October 22, 2023 Save to shelf
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