A note from Daniel

It's disheartening to discover that your brilliant idea doesn't have legs. The longer you wait to discover this, the greater your sunk costs--all those hours, dollars, and dreams invested in chasing that vision. This is an "Emperor has no value proposition" moment-and in this moment, you have to make choice: embrace reality, or dismiss the results of customer discovery and keep on truckin'. Which do you think is most likely to lead to success?

Daniel Game Thinking, page 162 · May 27, 2023 Save to shelf
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