More from readers of The New Business Road Test
To succeed, a new business must get five things right: the opportunity, the context, the people, the risk, and the potential return.
A business idea is only as good as the opportunity it represents.
Learn to listen to what customers are saying and not saying, what they are doing and not doing.
Entrepreneurs who persevere, even after one or more failures, can often find great success in the end.
Starting a business involves risk – it's the entrepreneur's job to minimize it.
Before you seek investors, get the chance to pitch your venture to the toughest critics you can find.
More from Daniel
See their profilewhen you study people who've created extraordinary lives, you realize they didn't follow templates for career paths and lifestyles; they designed their own blueprint.
• Being motivated and curious counts for more than being smart because it leads to action. • It is desire, not intelligence, that prompts behavior.
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