A note from Daniel

Be at-home good You just bought an in-store-good product. That's a product you're more excited about in the store than you are after you've actually used it. Smart companies make the opposite: something that's at-home good. When you get the product home, you're actually more impressed with it than you were at the store. You live with it and grow to like it more and more. And you tell your friends, too.

Daniel Rework, page 161 · May 30, 2023 Save to shelf
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