A note from Daniel

It's not a very compelling sales pitch, but that's how most companies sell to us. This is the norm. First they start with WHAT they do "Here's our new car." Then they tell us how they do it or how they are better-"It's got leather seats, great gas mileage, and great financing." And then they make a call to action and expect a behavior.

Daniel Start with Why, page 40 · July 5, 2023 Save to shelf
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