A note from Daniel

You might be thinking "Hey wait. Why should I invest in building an entire loop? Isn't the best MVP a fake landing page?" Not always. A fake landing page tests your marketing message. It won't tell you anything at all about your product experience. In game thinking terms, you're testing the discovery phase of your customer's journey. When you're bringing an engaging idea to life, what you need to test is habit-building, and the core bit of value embedded in that repeatable, pleasurable activity you're going to deliver.

Daniel Game Thinking · May 20, 2023 Save to shelf
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