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More from readers of Blue Ocean Strategy
Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.
Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.
To open up a new value-cost frontier, you need to do something that breaks the existing cost-value trade-off and appeals to a large group of buyers.
Market boundaries and industry structure are not a given—they can be reconstructed by the actions and beliefs of industry players.
Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.
Value innovation is the cornerstone of blue ocean strategy.
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