More from readers of Positioning
In the mind, things that are alike are assumed to be the same. Things that share the same name are assumed to have the same quality.
The key is to keep hammering away at the same simple message until it creates a permanent position in the minds of the people.
The basic approach of positioning is not to create something new and different, but to manipulate what’s already up there in the mind, to retie the connections that already exist.
The single most wasteful thing you can do in marketing is trying to change a mind.
The mind accepts only that which matches prior knowledge or experience.
The most important decision in marketing is what to name the product.
More from Daniel
See their profilewhen you study people who've created extraordinary lives, you realize they didn't follow templates for career paths and lifestyles; they designed their own blueprint.
• Being motivated and curious counts for more than being smart because it leads to action. • It is desire, not intelligence, that prompts behavior.
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