A note from Daniel

Alfred P. Sloan, president of GM, decided to target people who already owned cars. He created demand by "getting existing car owners to upgrade."? Convincing people to want more of what they already had led to the birth of the car model year. The GM president believed the company's future depended on its ability to deliver a new look for each of its lines every year.

Daniel The Great Mental Models, Volume 4, page 34 · December 7, 2024 Save to shelf
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