A note from Daniel

Conclusion Part V: Framing's power lies in its subtlety. Unlike a logical argument, a frame doesn't need to be explicitly stated to have an effect. It works on an emotional, often subconscious level. A well-crafted frame can make an idea feel intuitive, even inevitable, without the audience quite knowing why.

Daniel The Great Mental Models, Volume 4, page 260 · January 4, 2025 Save to shelf
Notes like this take four seconds in Booksense. Scan the paragraph, it lands on the right page, and comes back for review later. Take your first note

More from readers of The Great Mental Models, Volume 4

More from Daniel

See their profile

Stop losing the best parts of what you read.

Booksense pushes your highlights back to you for review, so a note from page 174 is still yours a year later. Free on iOS.

Daniel on Booksense 5,999 notes 387 hours of reading