A note from Daniel

For the most part, a new model of an existing car was relatively unchanged under the hood. People were essentially buying the same car; the only difference was in how it looked. At the same time, in order for you to recognize that your neighbor has just purchased the latest Cadillac, it can't be drastically different from the one sitting in your driveway that you bought two years ago. Increasing demand for visually updated cars "would only work if the cars were styled in a way that people found alluring, changing enough to make each year's new model look distinctive, while also maintaining continuity with previous models and avoiding radical changes that might deter buyers."

Daniel The Great Mental Models, Volume 4, page 35 · December 7, 2024 Save to shelf
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