A note from Daniel

Everything you say and everything you do has to prove what you believe. A WHY is just a belief. That's all it is. HOWs are the actions you take to realize that belief. And WHATs are the results of those actions—everything you say and do: your products, services, mar-keting, PR, culture and whom you hire. All these things must be consistent.

Daniel Start with Why, page 67 · July 8, 2023 Save to shelf
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